🎣 Who the Hook Are We?

At Hookstate, we’re more than a fishing brand. We’re a state of mind — where early morning casts, cold drinks in the cooler, and a quiet lake with zero notifications is the real definition of paradise. It’s not just about the gear; it’s about chasing peace, one catch at a time

Hookstate: Real Gear for Real Anglers

Hookstate: Born in Chaos, Built for Calm Waters

While the world was scrambling during lockdowns, streets deserted and fear in the air, Robert, a 31-year-old fisherman at heart, found peace where most wouldn't dare look—in the middle of a quiet lake, rod in hand, chasing calm through chaos.

That’s when it hit him.

"Why isn’t anyone making fishing gear that actually works for people who fish—not just pose for photos?"

And just like that, Hookstate was born.

Built on the water. Backed by experience. Worn by those who live for the cast.

We create fishing apparel that’s made to move, to breathe, and to survive the real stuff—mosquitoes, sweat, sunburn, bird bombs, and the sudden downpour that always hits when you’re just about to reel in a monster.

“This isn’t fashion. This is function, forged by frustration.”

“When you wear Hookstate, you're not dressing up—you’re gearing up.”

“Built to fish. Made to last. Hookstate’s not just what you wear—it’s how you fish.”

Hookstate is for the ones who get up before the sun, who don’t mind a little mud, and who know that some of life’s best stories begin with “so I was out on the water…”

🧢 Why do anglers love our gear?

✅ UPF 30+ protection – Because SPF 5 from your shirt doesn’t cut it
✅ Quick-dry + sweat-wick – No soggy shirt, no swamp back
✅ Breathable & lightweight – Feels like a breeze, not a burden
✅ Custom options – Add your name, boat, or inside joke
✅ Designed by people who fish, not people who “analyze the market”

Hookstate: Where Every Cast Starts with Confidence

Hookstate: Where Every Cast Starts with Confidence

Ready to fish like you mean it?

At Hookstate, every shirt we make isn’t just gear—it’s part of your fishing story.

Whether you’re casting lines from a quiet dock, a rocky shoreline, or 50 miles deep into the open sea, we’ve got your back (and your shoulders, arms, and sunburn-prone neck, too).

We design apparel that’s tough enough for the wild, light enough for the heat, and sharp enough to wear straight to the bait shop or the bar.

"We don’t just sell shirts—we outfit your next great fish tale."

So gear up. Cast out.

Let’s turn every trip into a story worth telling—and every catch into a memory worth keeping.

Stay hooked,

—The Hookstate Crew

Our customer’s reviews

I've ordered from a lot of places, a lot! and I must say that this place here has the best shipping experience ever. Thank you guys so much for this

Sandra

Our customer’s reviews

I love the incredibly diverse range of meals that Soulara offers! You can filter the list of meals by ingredients (e.g. no chilli or no nuts) and there's still heaps of options. I have been using Soulara throughout the past few years whenever life gets too busy to cook, and never get bored of the options!

Loretta